Cap'n Crunch
Cap'n Horatio Magellan, the beloved adventurer
and brand ambassador of the sweetened corn and oat cereal,
was due for a refresh! Who better to do the job than those
who have been adventuring with the Cap'n for over 30 years.
The goal was to refresh the visual identity of Cap'n Crunch to align with contemporary design trends while maintaining its iconic elements. We were able to enhance the brand’s overall appeal to both children and adults, tapping into its nostalgic value
and introducing a modern twist.
Services
Brand Strategy, Illustration, Logo Design, Packaging Design, Photo Retouching, Production, POS Display, 3D Rendering
“THANK YOU for your partnership and support. This year
has been a big one for the Cap’n, and you all have been there
every step of the way! Appreciate you, your team,
and all you do for the Cap’n!”
– PepsiCo, Cap’n Crunch, Brand Manager