​Victory Brewing Co entrusted Haugaard with revitalizing
the Monkey packaging and brand messaging to better align
with the brand's positioning and attract new customers.
The goal was to effectively communicate the product benefits and brand essence of Monkey, while also appealing to both
new and existing consumers. We introduced a new character,
“Berry Monkey,” who fits seamlessly into the Monkey family yet has the potential to shine independently beyond the packaging.